In a major tech development, Airtel partners with Perplexity to bring cutting-edge AI search technology to millions. Starting July 17, 2025, Airtel is offering all its Indian customers a free 12-month subscription to Perplexity Pro, the premium version of Perplexity AI’s search assistant. This collaboration marks a huge leap in the way users interact with the internet and consume information.
This partnership reflects Airtel’s ongoing mission to innovate and bring high-tech value to its user base. With over 360 million customers in India, this is one of the largest AI-powered rollouts ever seen in the telecom space.
What is Perplexity Pro?
Perplexity AI is an intelligent answer engine that works like a personal research assistant. Instead of showing you a bunch of links like traditional search engines, Perplexity delivers direct, real-time answers backed by sources.
The Pro version enhances this experience with:
- Faster responses
- No ads
- Detailed citations
- Summarization of long content
- Context-aware follow-up answers
By integrating Perplexity Pro into their offering, Airtel is ensuring that its users get next-gen information access without any extra cost.
Why Airtel Chose Perplexity
When Airtel partners with Perplexity, it’s not just about tech buzz—it’s a strategic decision. Here’s why this partnership matters:
- India’s digital boom has increased demand for smarter, faster, and more reliable online tools.
- Perplexity AI helps users save time by cutting through cluttered search results.
- It offers AI-assisted learning, ideal for students, professionals, and curious minds.
- Airtel wants to add more value beyond just connectivity—and this delivers that perfectly.
How to Activate Your Free Subscription
If you’re an Airtel user, here’s how you can get your free Perplexity Pro for 12 months:
- Open the Airtel Thanks app
- Go to the “Discover More” or “Offers” section
- Look for the Perplexity Pro banner
- Tap to activate—it redirects to Perplexity’s platform
- Sign in with your Airtel-linked number and start using it instantly.
The rollout will happen in phases, so make sure your app is updated and notifications are on.
Final Thoughts
The news that Airtel partners with Perplexity is not just another corporate deal—it’s a game-changer for how millions of Indians will access and interact with knowledge. By offering this powerful tool at no extra cost, Airtel is cementing its position as a forward-thinking telecom provider focused on smart, digital-first experiences.
As AI continues to evolve, partnerships like this are shaping the future of technology in India. Whether you’re a student, content creator, working professional, or just someone who loves staying updated—this is your chance to explore AI-powered search like never before.
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