The anticipated businesses could debut in the upcoming six months and are anticipated to occupy roughly 15,000 square feet. The first Google shopfronts outside of the US would be these.
Google is currently choosing sites for its first real retail shops in India. These would be the first Google shopfronts outside of the US. Google wants to build a significant physical presence in one of its major growth countries, according to a Reuters story.
Google currently sells its hardware items, such as Pixel smartphones, smartwatches, and earphones, at five physical locations around the United States. According to the claim, Google wants to emulate Apple. With flagship locations in Mumbai and New Delhi, Apple, which has more than 500 retail locations worldwide, made its retail debut in India in 2023.
Bengaluru is also being explored at an early level, while Google is also nearing completing shop locations in Mumbai and New Delhi. According to the source, the new businesses might open over the next six months and are anticipated to occupy about 15,000 square feet.
According to the report, Google is also looking into Gurugram as a possible location.
In the market for high-end smartphones, Google’s Pixel models have a small market share. A Counterpoint Research survey claims that Pixel phones hold a nearly 2% market share in the high-end market. In contrast, Apple holds a dominant 55% of the market.
Retail stores will increase Google’s visibility as it aims to compete with Apple in the premium market, according to the Reuters story.
Currently, Google uses licensed retail partners to sell its gadgets in India.
In line with the government’s desire for domestic manufacturing, Google is making this move as it increases local production of its Pixel products in India. Although the precise launch date is yet unknown, Google’s entry into real retail locations may provide it with the much-needed boost it needs to take on Apple and the iPhone.
