In a lavish ceremony held in New Delhi on Thursday, the nation’s first airline, Air India, updated both its emblem and its fleet of aircraft. The airline operated by the Tata Group has now abandoned its red arched window highlights in favour of a sleeker livery that would see its tail fin painted in shades of gold, red, and purple and feature its name in bold on a red and gold underbelly.
According to Air India, its brand-new Airbus SE A350 aircraft, which is scheduled to arrive later this year, will carry its new identity. The new style, created by FutureBrand, will advance Air India’s standing in the global aviation industry, Chief Executive Officer Campbell Wilson stated during the occasion.
However, internet users’ reactions to Air India’s new logo and livery design have been conflicted. Netizens’ reactions to Air India’s rebranding initiative are as follows:
Shashi Tharoor, a senior Congressman, remarked in a blog post, “We will get used to Air India’s new look, which has received mixed reviews.”
Internet users responded to Air India’s renaming as well. Here’s what they had to say:
The brand transformation business FutureBrand collaborated with Air India to create its new brand identity.
The new emblem, represented by the formerly-used window, the peak of the golden window, represents infinite potential, progress, confidence, and everything else, according to Tata Sons Chairman N Chandrasekaran. Beginning in December 2023, travellers will start to see the new emblem while they are on the road. By the end of 2026, the airline hopes to operate a totally new long-haul fleet.
Air India placed orders for 470 aircraft from Airbus and Boeing earlier this year, totaling $70 billion (based on list prices). Beginning in November of current year, new aircraft will begin to be delivered.
The airline is leasing and purchasing 20 wide-body aircraft this year as part of its modernization plan. Additionally, a $400 million effort to totally renovate the interiors of its 43 widebody aircraft from its legacy fleet will start in the middle of next year.
The carrier anticipates upgrading 33% of its wide-body fleet by March 2024.
In January 2022, the loss-making Air India was acquired by the Tata Group.