This morning, Amazon made the announcement that it will start using generative AI to make it easier for customers to grasp what customers are saying about a product without having to read through dozens of individual reviews. The company claims that it will take advantage of the new technology to display a brief paragraph of text directly on the product detail page that will highlight the attributes of the item and the opinions of customers who have left reviews.
According to Amazon, this blob of text might be utilized to more readily gain a general feel for the recurring topics in the reviews.
Amazon will now highlight important product qualities as clickable buttons in addition to the summary text. For instance, if a consumer wanted to learn more about the product’s “ease of use” or “performance,” they could select a button to examine only the reviews that make reference to those terms.
A similar function was already accessible on Amazon by highlighting terms that were commonly used in the reviews and making them clickable buttons.
According to Amazon, the new AI-powered capabilities would initially be made available to a portion of American shoppers using mobile devices for a “broad selection” of goods. The purpose of these tests will be for the corporation to learn from and improve its AI models’ performance. As the highlights feature becomes more widely accessible to customers, it is also planning to expand it over time to cover more categories.
Of course, the quality of the AI summary will depend on the data it is fed. Additionally, Amazon has battled with fraudulent and deceptive product reviews, including paid ratings, for years.