Finally, there is some good news for the Indian smartphone market. The smartphone market in the nation apparently exhibited signs of stabilization during the second quarter of the year 2023 (Q2-2023), following three consecutive quarters of severe decline. In Q2 2023, shipments of smartphones in India dropped by just 1% to 36.1 million units, according to a research by Canalys. The market for smartphones grew 18 times sequentially as a result of a fairly favourable business environment that enabled smartphone brands to increase their inventory levels.
With an 18% market share in terms of brands, Samsung led the industry. By shipping 6.6 million units, the corporation maintained its top ranking. To retake second place after one quarter, Vivo shipped 6.4 million smartphones. With 5.4 million units, Xiaomi dropped to number 3. Realme and Oppo (excluding OnePlus) are in fourth and fifth place, respectively, behind the business, with 4.3 million and 3.7 million units each.
| Shipments of smartphones in India and annual growth Smartphone Market Pulse, Canalys, Q2 2023 |
| Vendor | Shipments in Q2 2023 (million) | Market share for Q2 of 2023 | Shipments in Q2 2022 (million) | Market share for Q2 of 2022 | Annual growth |
| Samsung | 6.6 | 18% | 6.7 | 18% | -1% |
| Vivo | 6.4 | 18% | 6.0 | 16% | 7% |
| Xiaomi | 5.4 | 15% | 7.0 | 19% | -22% |
| Realme | 4.3 | 12% | 6.1 | 17% | -29% |
| OPPO | 3.7 | 10% | 4.0 | 11% | -7% |
| Others | 9.7 | 27% | 6.6 | 18% | 44% |
| Total | 36.1 | 100% | 36.4 | 100% | -1% |
| Note that POCO is a sub-brand of Xiaomi. OPPO leaves out OnePlus. |
How smartphone manufacturers are reacting to the economic climate in India
According to Canalys analyst Sanyam Chaurasia, “Smartphone vendors are adjusting to the dynamic business environment, focusing on ensuring long-term sustainability.” In order to strengthen their position in the industry, he also noted that brands are working even more closely with the “Indian channel ecosystem”.
He also mentioned that in April, Apple launched a few brick-and-mortar locations in India “to address its inventory issues, offer exclusive deals, and provide a unique customer experience.” He pointed out that OnePlus has created pop-up stores that have reached numerous cities in India’s tier-1 and tier-2 regions, while Samsung has launched more flagship stores around the nation.
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