India Now Has Access To Google’s AI-Powered Search; How To Use The New Feature


When announcing the redesigned Bing, Microsoft CEO Satya Nadella referred to Google as the “800 pound gorilla” of the internet search market. Without a doubt, Google has maintained a monopoly-like position in the web search market for many years. The phrase “just Google it” itself serves as ample evidence that the company’s brand has nearly come to represent the act of conducting internet research. The Google search that we are all accustomed to just underwent a complete redesign. During Google’s yearly mega-event, Google I/O, in May of this year, the AI-powered Google search was unveiled.

And now both Japan and India can use the brand-new method of searching. The new feature was previously restricted to the US. The business just announced that it is expanding the reach of the SGE (Search Generative Experience).

Google introduces SGE for Japan and India.

The company’s blog post announcing the same states, “This week, we launched Search Labs in the first countries outside the U.S.—India and Japan—eenabling people to opt into SGE to help them better understand topics faster, uncover new viewpoints and insights, and get things done more easily.”

The blog post added that there is also a unique feature for India. Users will get access to a language toggle that will make it simple for multilingual speakers to switch between Hindi and English. Additionally, Indian users have the option of listening to the replies, which is a common choice. Regarding advertisements, they will continue to show up in designated areas on the search page.

Google’s new method of searching combines data from the internet and presents it to consumers in a coherent fashion, much like Microsoft’s AI-powered Bing. You often see a list of connections to webpages when you conduct a Google search, and you must filter through the links to find the information you seek. However, with SGE, Google will handle all of the user’s labor, and a summary produced by AI will be displayed above the search results. Additionally, Google is emphasizing making search more “visual” in its approach and includes a number of photos in the results.

How do the backlinks to the original web pages stand up? These will be present, but to access the original links in case the user wishes to delve deeper, he or she must scroll past the AI-generated summary.

How is the feature used?

You must activate the new search experience through Search Labs in order to use it. To accomplish this, take the following actions:

  1. Visit
  2. Look for the Search Labs symbol in the upper-right corner of the display.
  3. When you click it, a dialog describing SGE and generative AI in Search will appear.
  4. Find the toggle switch next to the statement, “When turned on, SGE may appear when you search,” and click it.
  5. Click Try and Example to have Google walk you through the new search interface. The option of sending feedback is also available.

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