This morning, YouTube made a change to its Community Guidelines that will have an effect on artists who disregard the guidelines. Creators will now have the choice to enroll in a training course when they get a warning, as of today. As long as the creator complies with the same rule for 90 days after receiving the warning, YouTube will remove the notice from their channel.
This adjustment will lessen the number of channels that are removed from the video platform by enabling artists to understand why their work went too far and preventing further sanctions. The course will provide YouTube producers with a way to cancel their initial warning before it develops into a strike. As of right now, channels that receive three strikes in a 90-day period are terminated by YouTube.
More than 80% of artists who receive a warning from YouTube never break its policies again, according to the company’s latest statistics. YouTube started providing one-time warnings for a first policy infringement in 2019.
According to the business, creators requested more tools from YouTube to better grasp the guidelines, which led to the development of this new policy.
According to a statement from YouTube, “We also know that receiving a strike can disrupt a creator’s posting schedule, and for the creators growing businesses through our YouTube Partner Program, receiving an unintentional strike is not only frustrating but can also have a negative financial impact on their bottom line.”
YouTube’s revenue is obviously impacted by changes to artists’ bottom lines, so it makes sense that the firm would want to maintain as many monetized videos on its platform as it can.
The warning is removed from the creator’s channel going forward if they complete the course and refrain from the same policy violation for 90 days. However, if they break the same rule once more before the 90-day period has passed, the video will be taken down and a strike will be added to their channel. After 90 days, the video is withdrawn, and the creator receives another warning if they continue to breach the same guidelines. After that, they can choose to enroll in a new training program.
The fact that YouTube will now issue separate warnings based on the precise regulation they breach rather than a single warning for the duration of their channel marks another change to the policy that may be even more significant. Because they will have more chances to erase their warnings before they become strikes, creators who frequently break YouTube’s rules will have the chance to prevent their channel from being cancelled.
Although it appears that with this new approach, fewer creators will reach that stage, YouTube claims the 3-strike rule is not changing.
The company states that its policies about closing channels that repeatedly transgress its rules or publishing a single instance of “severe content” remain in effect. It states that it might bar repeat offenders from enrolling in training courses in the future but provides no further information on how it will make this determination.
